Consistency and the Psychology of Fallenness

The Principle of Consistency: People desire to be and look consistent in their words, beliefs, attitudes, and deeds. Active, effortful, and uncoerced are the most effective at determining future compliance. Commitment decisions (even poor ones) often endure because we instinctively add new reasons to justify/rationalize our decisions. (paraphrased from pg. 95, Influence: Science and Practice […]